TECNO Phantom V Fold, Product Positioning and 700k for Nigerian ConsumersI stumbled on a post this week on a professional WhatsApp group where a friend asked a question about a brand I used to work with- TECNO.Apr 15, 2023Apr 15, 2023
Are we Producing Poor Marketing Professionals these days?Let us talk about the quality of marketing output we presently experience. The genesis of this article was the sight of 3 consecutive…Apr 7, 2023Apr 7, 2023
Policy Making in Nigeria; How CBN Should Have Made us Go CashlessWhile this has happened, I have decided to write on a flow that is seamless and tested to drive a painless process for Nigerians.Feb 4, 2023Feb 4, 2023
Driving Usage for Mobile Apps in Africa; Apple Music vs AudiomackBefore you start reading, note that the full article is published on Substack. Subscribe to my substack to get it into your inboxAug 19, 2021Aug 19, 2021
How to Optimize your Offline Business using Digital ChannelsDo you want to learn how to use digital channels to grow your offline business?Jul 10, 2021Jul 10, 2021
Cracking the e-commerce business in Nigeria; The HowA lot of times, we blame Nigerian e-commerce operators or merchants for asking us to send a DM for the price. Should we?Aug 7, 2020Aug 7, 2020
3 Lessons I Learned from my First Skating Expérience, Lesson 2 will save your LifeIn the early hours of today, I stepped out of my house to a popular mall 5 mins away to tick one of the items on my bucket list — SKATING.Jul 13, 2020Jul 13, 2020
Now that PalmPay has launched, key lessons I have learned…Nigeria’s FinTech growth has become a massive success in just a few years, with no sign of slowing down anytime soon. The FinTech…Nov 15, 20192Nov 15, 20192
Are Influencers Really Influential in Nigeria?I really do not have a topic for this piece I decided to write and thus I have just coined my first thought as the topic of the article…Oct 16, 2019Oct 16, 2019